Why should you run your qualitative research projects online?

“83% of online users, ages 18 – 54 use social media online. How do we understand what consumers think without using the channel they use most to communicate?”

(Knowledge Networks 2009)

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Social Media is here to stay

Social media is now a key part of any brand communications strategy. The use of social networking tools such as chat rooms, personal messaging, forums, ‘walls’, comment and review streams is now a mainstream activity, across all demographics and sectors. In addition to online methods being highly convenient and cost-effective, research performed online results in not only greater engagement with respondents, but also in spontaneity, honesty, candor and in the end much deeper insights

So what are the benefits of Visionslive.com Online Qualitative Tools?

Visionslive.com is ideal for most kinds of qualitative research projects, and can even offer unique benefits over traditional methodologies – for example it’s easier and cost-effective to engage respondents over as short or as long a time as you need, or to ensure anonymity of respondents if required.
Visionslive.com is perfect for research involving hard-to-find respondents, time-poor professionals, Healthcare sector workers and patients, and B2B participants.
Visionslive.com can be used for New Product Development research, Brand Communications Strategy research, Ad-Testing, Video Concept Testing, Co-Creation, Usability Testing and much more, under a single, easy-to-use integrated platform.
Visionslive.com is ideal for international research projects, and offers many unique benefits when used in this way (speed, live translation, research across multiple geographies/timezones)

Feature		Benefit
	Simple to use, similar to a chat-room or social network	Participants find it natural to use Visionslive, and are immediately productive in a session
	Any kind of media can be displayed and marked-up (Video/Audio, Images, Copy…) by both moderators and respondents	Respondents see and react immediately to your concepts – you get honest reactions, and can work with respondents to get rich feedback.
	All respondents can be made to feel as anonymous as they want.	Because of this, respondents are not afraid to contribute their real feelings, and there is not a sense of ‘peer pressure’. This works particularly well when discussing sensitive subjects.
	Group discussions can be had over 1-2 hours (as in a Chat Group) or over several days, weeks or more.	Ideal for any situation – quick results can be had on a Live Online Focus Group, or research requiring analysis and iteration, such as concept development work, can be performed on a Board
	Full Real-Time statistics and monitoring of participant activity, automated messaging and reminders	Feel the pulse of the research as it happens, ensure full participation by all respondents for maximum insight
	All Visionslive products offer a ‘Client Backroom’ which allows clients to watch and discuss any research	Clients don’t have to travel to participate in the research, and this ensure that all important questions are asked while respondents are present.
	Full project management tools and user management	Simple to organise and arrange even the most complex projects. Manage your researchers, manage your clients – save time and money – all at no extra cost!
	Multi-language interfaces (17 languages, with more languages added on request if required)	Any kind of international research project is possible – respondents communicate in their own language and the moderator can be anywhere in the world.