18 & 19 January 2012: The 2nd Annual Qualitative Online360 conference was held in Milan, Italy. The goal was to bring together leading research practitioners and academics to discuss and brainstorm the latest cutting-edge qualitative techniques and how they can be used effectively to deliver actionable insights for brands. Andrew Hall and Rob Wallis were there representing the VisionsLive team. There were many interesting presentations, with the main areas being connected with respondent engagement, qualitative data analysis, and evolving hybrid methodologies. In amongst this were case studies from both the researcher and client perspective that clearly demonstrated both the challenges and the benefits of online qual. The nature of an event like this is that you are ‘preaching to the converted’ – everyone who attended the conference was an advocate of online methodologies as being an important part of a researchers toolkit. Many more researchers are starting to see online as a ‘necessary evil’, as more and more end-clients are starting to ask about online options. The two workshop activities at the conference will have given attendees a number of new ways to communicate the benefits to both other researchers and clients.
Read moreQualitative Online360 Conference
4 Easy steps to get started with Visionslive
So where do you start when you’re looking to get going with your first online/mobile research project with Visionslive? The next-generation research space is evolving so quickly, it can be difficult to know where to begin, what tools to use, and what approach to take – but here we give you 4 easy steps to set you on your way. Become the ‘Next-Gen Research Champion’ for your business, or assign someone to the task. Speak with us, or better still – request a demo or orientation – and we’ll show you what kinds of things you can do with research participants online. If you’ve requested a demo account, try to engage people from the office in a pilot project. Get in touch and we’ll give you a few great ideas to get going with. Offer to run an online pilot for one of your ‘friendly’ clients or staff – and let our friendly experts help you plan your approach and run your first project – the easiest place to start is with our Live Online Focus Groups. We’ll make sure we’re there with you so that your pilot project is a success, and a hit with your client! In any case, it all starts by speaking with one of our friendly staff. Call in and ask for Dave Sanders, Andreiko or Andrew Hall- we’ll be delighted to assist. Sign up here for a free account or Contact us for a demo
Read moreMore languages added.
Visionslive has added Turkish and Czech, Finnish and Hungarian languages to the Visionslive Next-Gen Qualitative Platform – bringing the total up to 17 languages. The process of adding a new language to all of our systems has been streamlined – we can add any new/unsupported language within 48 hours. This means that if you want access to consumers, experts or other people for your research, no matter where in the world they are you can bring them to your desk with Visionslive – whether you plan to run: A live online focus group Remote ethnography Bulletin-board Community Diary or user journey project Co-creation or creative workshop Concept test Then Visionslive.com is easy to use, fun and an efficent platform on which to run your international qualitative research. Visionslive currently supports: English Chinese Czech Dutch Finnish German French Hungarian Italian Japanese Korean Norwegian Polish Russian Spanish Swedish Turkish Sign up here for a free account or Contact us for a demo. You can also get in touch with us by phone: Phone lines are open 24-hours UK/Global: +44(0)2077887821 USA: +1-866-3477468
Read moreThe Insight Show – June 2011
29-30 June 2011, The Insight Show, Grand Hall, Olympia, London Come and see us in London and find out why our online tools are taking the Market Research world by storm! We’ll be at stand D108. If you can’t make it, don’t worry, you can still sign up now for your FREE demo account.
Read moreSurvey Magazine – Online Qualitative Commentary
An article by the administrator of Surveymagazine.org, reveals revenues from online qualitative research almost double in 2010. Online qualitative research, and online focus groups in particular are becoming increasingly popular among researchers and clients alike due to their ability to reduce costs and complete research more efficiently. In fact, CASRO’s 2010 Financial Survey suggests that while research firms with up to $25M in total revenues are either static or experiencing a decline in location-based focus groups and IDIs, revenues from online qualitative almost doubled. Click here to read more.
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