Click to read about how Insites NV ran an epic series of focus groups across the globe in 24 hours using the Visionslive Live Online Focus Groups tool, leading to them winning the coveted Best Paper Overall at ESOMAR Congress, the Fernanda Monti Award (PDF) Longest-day_whitepaper  

Turbo Charged Online Focus Groups VisionLive uses Marketing Week Live to launch its new online focus groups London, United Kingdom – 3rd June 2009 VisionsLive UK Limited, will be launching the long anticipated version 2.0 of its Online Focus Groups, at its first exhibition at the Insights Show (part of Marketing Week Live) on the 30th of June to the 1st of July 2009 at Olympia, London.  Industry commentators have described VisionsLive Online Focus groups as the most advanced and cost effective means of conducting focus groups online.  Their key strength lies in the ability to yield richer market insights through the use of classic projective exercises rich media  and collaboration, in a live, interactive online environment. Online Focus Groups enable savings in excess of 70% compared with physical focus groups.  Moderators and respondents are able to conduct multi-country studies in a matter of hours or days without booking a single flight.  To put this into context, VisionsLive was recently used in an unprecedented 12 focus groups in 24 hours in 12 different time zones as part of Belgian research firm Insites BV’s “The longest day: Online Discussion Groups around the world in 24 hours” that gleaned consumer attitudes to corporate social responsibility. Key features of VisionsLive Focus Groups 2.0 at a glance: • Intuitive whiteboard with interactive tools and rich media capabilities that allow respondents to conduct classic projective exercises, annotate and express preferences • View images in full screen and video in large format • There are no (more…)