In-depth interviews are a useful qualitative data collection technique that can be used for a variety of purposes, including needs assessment, program refinement, issue identification, and strategic planning. In-depth interviews are most appropriate for situations in which you want to ask open-ended questions that elicit depth of information in a one-on-one setting.
Accessing Evaluation and Clarification
Sometimes you need a specific perspective--that expert or key decision maker that can validate your approach. Our online in-depth interviews platform can bridge time and geography to get you in front of the right people, fast. Online interviews are an efficient way to capture the opinions of time-sensitive professionals. They also enable you to instantly capture and review top-line insights, which are often used guide decisions early on in the product development life cycle. Whether you choose to run a structured online chat based one-on-one interview or a live web cam interview, using VisionsLive online qual interviewing software you will surface new insights and deliver immediate results for your client or brand.
From the Comfort of Your Own Chair
Honest attitudes are more easily revealed by people who are comfortable in their own personal space and intimate environment, free from the hindrance of group and peer pressures. Online in-depth interviews create that intimate space as respondents engage with the platform from their home or office, ensuring responses with more personal insight from respondents.
Online one-on-one interviews have a key advantage when compared to an online focus group, or other form of qualitative study. In an online one-on-one interview, the only people involved are the interviewer and the interviewee. This kind of environment blocks out interrupting external factors, making the interviewee is less likely to feel any peer pressure to concede to a group opinion. Subsequently, the answers they give are not influenced by the opinions expressed by others in a group, often a pitfall in other group setting qualitative research methods. No doubt there are instances where taking advantage of the conversations generated by a group dynamic are desirable. However for surface other valuable findings, isolating the individual for interviewing is key to understand their complete rationale and perspective. Questions about how to conduct in-depth online interviews with our software? Contact us.
Online may be the most appropriate venue if your study topic is controversial, sensitive or tabooed. One of the advantages of online in-depth interviews is that there is time for the respondent, in peace and in personal space, to further develop and give reasons for his or her individual points of view.
Learn more about our software tools for conducting in-depth online interviews or visit our homepage.