Turbo Charged Online Focus Groups

VisionLive uses Marketing Week Live to launch its new online focus groups

London, United Kingdom – 3rd June 2009
VisionsLive UK Limited, will be launching the long anticipated version 2.0 of its Online Focus Groups, at its first exhibition at the Insights Show (part of Marketing Week Live) on the 30th of June to the 1st of July 2009 at Olympia, London.  Industry commentators have described VisionsLive Online Focus groups as the most advanced and cost effective means of conducting focus groups online.  Their key strength lies in the ability to yield richer market insights through the use of classic projective exercises and rich media in a live, interactive online environment.

Online Focus Groups enable savings in excess of 70% compared with physical focus groups.  Moderators and respondents are able to conduct multi-country studies in a matter of hours or days without booking a single flight.  To put this into context, VisionsLive was recently used in an unprecedented 12 focus groups in 24 hours in 12 different time zones as part of Belgian research firm Insites BV’s “The longest day: Online Discussion Groups around the world in 24 hours” that gleaned consumer attitudes to corporate social responsibility.

Key features of VisionsLive Focus Groups 2.0 at a glance:

• Intuitive whiteboard with interactive tools and rich media capabilities that allow respondents to conduct classic projective exercises, annotate and express preferences
• View images in full screen and video in large format
• There are no set up fees
• SMS/Text reminders for respondents before a session.
• Customisable colours and branding.
• System failsafes and checking prior to sessions
• There is no software installation required.  Will operate on any operating system or browser
• Over 100 respondent languages available
• Set up exercises and discussion guide in advance

“The fact that this year’s Insights Research show is integrated with events for Online Marketing, Data and In Store marketing is indicative of the influence the Internet has had on the progression of integrated marketing.  Brands connecting with their consumers in an online environment is no longer a gimmick, it is now a standard way of engaging and communicating with customers.  VisionsLive is a means of facilitating this natural exchange in a cost effective and engaging manner, will little risk.” James Saruchera, Managing Director VisionsLive.
VisionsLive will provide a free user account to all interested visitors at the Insights Show as well as provide live demonstrations.  The user account can be used to test-drive the new platform at no cost.