Unlike the travel required for in-person work or the technical requirements involved in webcam focus groups, text chat lowers the bar of entry for both researcher and participant and speeds up the research process. In short, it is the fastest and most effective way to gather qualitative insights.
White labeling options available
Secure backroom for clients
Run snap polls
Unique watermarking feature
Heatmaps and interactive whiteboard
Breakout rooms available
Comprehensive reporting and transcripts
Data anonymisation tools
Social, Familiar and Intuitive!
Accessed across all devices including smartphones and tablets, our Text Chats allow you to engage and interact with your respondents in real time in an environment that is socially friendly, familiar and intuitive.
Allow your respondents to interact with the stim using polls, heatmaps and the interactive white board.
Use the text chat function and get immediate replies and responses from your respondents and client observers.
Run multi-country, multi-language studies with respondents in a social friendly, familiar and intuitive environment for one on one discussions, or for groups with up to 30 respondents.
When Should You Use It?
Any time! But its value shines:
For fast-flowing groups when you need top of mind responses
With sensitive topics where anonymity and uninfluenced responses increase engagement
For projects with tight deadlines and budgets
With any recruitment segments that require convenience and simplicity
In regions with limited internet bandwidth
For deploying multi-country, multi-language studies efficiently and consistently
Concept Testing Tool / Heatmap+
Easily test any kind of digital image document with Heatmap+, and get rich feedback and commenting linked to specific points and areas of your image. Easily spot the differences in opinions between segments, see focus areas and understand where changes need to be made.
1
Love the palm trees
2
Like the slim look cans
3
Prefer the word ‘light’ as opposed to the word ‘diet’ here
4
what is the difference between ‘light and zero sugar?
Discuss, Probe and Engage
No need to spend time typing messages whilst the group is running!
Pre-populate your probe bank and send messages in the chat box at the click of a button.
Upload a discussion guide including moderator instructions and chat messages in advance of your group beginning, saving you valuable discussion time.
Initiative private chats with respondents in the chat facility or take them to a breakout room for more in-depth discussions.
What Do You Give Up with Text Chat?
Nothing! You still get in-depth insights from a real-time discussion, a backroom for clients and colleagues to participate, and the rich engagement that comes with white board exercises and multimedia stimuli. Plus, you get:
Flexibility to run 1-on-1 discussions, or up to 30 respondents at a time
Live moderator interaction with both participants and client observers
On-the-fly polling for quick reads and data gathering
Instant transcripts for fast analysis
Supported by industry experts
We have an in-house Project Success Team that’s with you, or behind the scenes every step of the way, to make sure that every project you do with us is a complete success.
Trusted by leading research and insight companies
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