V+ Live Text Chat Focus Groups & In-Depth Interviews
Unlike the travel required for in-person work or the technical requirements involved in webcam focus groups, text chat lowers the bar of entry for both researcher and participant and speeds up the research process. In short, it is the fastest and most effective way to gather qualitative insights.
Advertising research
Brand research
Website evaluations
Product evaluation
Service evaluation
Testing business ideas
Business start-up research
Consumer groups
You Asked, We Listened!
Here are some of the latest features available now:
Familiar, simple and inviting messenger style layout.
New quoting feature allowing you to reference past messages in a fast flowing chat environment.
Accessibility – Can run sessions across all devices including smartphone and tablets.
Enhanced moderator features, including private notes and commonly used probes library.
Live respondent activity scores to measure participation levels.
Customisable respondent profile fields visible to moderators in live sessions.
Improved poll results and randomization to eliminate order bias.
Create, run and present heatmap exercises.
Embed videos onto the whiteboard allowing moderators to probe respondents throughout watching a video.
When Should You Use It?
Any time! But its value shines:
For fast-flowing groups when you need top of mind responses
With sensitive topics where anonymity and uninfluenced responses increase engagement
For projects with tight deadlines and budgets
With any recruitment segments that require convenience and simplicity
In regions with limited internet bandwidth
For deploying multi-country, multi-language studies efficiently and consistently
Concept Testing Tool / Heatmap+
Easily test any kind of digital image document with Heatmap+, and get rich feedback and commenting linked to specific points and areas of your image. Easily spot the differences in opinions between segments, see focus areas and understand where changes need to be made.
What Do You Give Up with Text Chat?
Nothing! You still get in-depth insights from a real-time discussion, a backroom for clients and colleagues to participate, and the rich engagement that comes with white board exercises and multimedia stimuli. Plus, you get:
Flexibility to run 1-on-1 discussions, or up to 30 respondents at a time
Live moderator interaction with both participants and client observers
On-the-fly polling for quick reads and data gathering
Instant transcripts for fast analysis
Simple, Effective and Powerful.
Text Chat Focus Groups are a simple, effective & powerful tool to:
Quickly validate designs, concepts, products, services and brand opinion
Create interactive discussions with polling, video, images and text
Eliminate travel and expensive support required
Easily filter ‘white noise’ from respondents
Include group observers at key points
Get direct answers to very direct questions
Access instant transcripts and reports
See Tips & Tricks
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We have an in-house Project Success Team that’s with you, or behind the scenes every step of the way, to make sure that every project you do with us is a complete success.
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