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V+ Live Text Chat Focus Groups & In-Depth Interviews

Unlike the travel required for in-person work or the technical requirements involved in webcam focus groups, text chat lowers the bar of entry for both researcher and participant and speeds up the research process. In short, it is the fastest and most effective way to gather qualitative insights.

Advertising research

Brand research

Website evaluations

Product evaluation

Service evaluation

Testing business ideas

Business start-up research

Consumer groups

When Should You Use It?

Any time! But its value shines:

For fast-flowing groups when you need top of mind responses
With sensitive topics where anonymity and uninfluenced responses increase engagement
For projects with tight deadlines and budgets

With any recruitment segments that require convenience and simplicity

In regions with limited internet bandwidth

For deploying multi-country, multi-language studies efficiently and consistently

What Do You Give Up with Text Chat?

Nothing! You still get in-depth insights from a real-time discussion, a backroom for clients and colleagues to participate, and the rich engagement that comes with white board exercises and multimedia stimuli. Plus, you get:

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Flexibility to run 1-on-1 discussions, or up to 30 respondents at a time

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Live moderator interaction with both participants and client observers
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On-the-fly polling for quick reads and data gathering

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Instant transcripts for fast analysis

Simple, Effective and Powerful.

Text Chat Focus Groups are a simple, effective & powerful tool to:

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Quickly validate designs, concepts, products, services and brand opinion

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Create interactive discussions with polling, video, images and text

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Eliminate travel and expensive support required

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Easily filter ‘white noise’ from respondents

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Include group observers at key points

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Get direct answers to very direct questions

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Access instant transcripts and reports
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