V+ Online AV Focus Groups & AV In-Depth Interviews
V+ Live Online Focus Groups are the fastest and most cost-effective way to run live online focus groups today. Anyone with an Internet connection and a web browser can take part. Our platform is the most feature-complete and easy-to-use system available.
Live AV focus
groups & AV IDI’s
Images, video, collages & dynamic whiteboard
Full structured
discussion guide
Run snap
polls
Advertising &
brand research
Idea generation
& validation
Consumer
segmentation insight
Integrates with
the V+ Portal
Quick. Easy. Engaging.
Planning a session is simple. Our Session Manager ‘Wizard’ guides you through the step-by-step process of setting up a group, while still being flexible enough to allow you to make any changes and customisations along the way. You can choose whether you want to use Text-based chat or full AV interaction with webcams. Log in to your account and you could be running your first online qual session in just a few minutes!
Versatile. Interactive. Agile.
A comprehensive toolset so that your sessions meet your needs. V+ Live Online Focus Groups give researchers full control to moderate the discussion and interact with respondents via rich chat or full webcam/audio; show stimulus, annotate, and move objects on a whiteboard; send open-ended or closed questions; upload and present video clips, and much more.
Designed for researchers. Built for results.
Live online groups have never been more accessible. All interactions within the VisionsLive platform are intuitive and simple for both moderator and respondent, since VisionsLive is designed and built from the ground-up by leading-edge researchers, for the entire research process.
Supported by industry experts
We have an in-house Project Success Team that’s with you, or behind the scenes every step of the way, to make sure that every project you do with us is a complete success.
Avoid Respondent Anxiety
First, be clear when you recruit about what the respondents will be doing. Once they are in the session, incorporate a warm-up activity to introduce and test out the features. The platform is simple to use, but practice puts respondents at ease. VisionsLive has some great ‘How to…’ guides and YouTube videos to help guide researchers on this point.
Keep the Technology Support “Quiet” and Omnipresent
Good planning helps the technology remain as invisible as possible. But be explicit about how participants can request help if they need it. Moderators can access the VisionsLive HelpDesk 24 hours, 7 days a week.
Recruitment for the Environment
When recruiting for an online focus group, you have to consider motivations and ability. Do the people you are recruiting like communicating online? What is their level of technology sophistication and will they have sufficient access to the equipment and connectivity required?
The Right Incentives for the Right Recruits
Incentives help participants stay engaged throughout the online focus group. The incentive could be intangible (e.g. “You are helping the community.”) or tangible (e.g. a popular retail gift card). VisionsLive will help you navigate those decisions and levels.
Manage Expectations for Engagement
Start your sessions by laying out the ground rules. Being explicit about how and how much you expect participants to engage will help avoid culture clashes and confusion. You’ll want to spell out clear expectations of who should talk and when.
Group Interaction
Online environments can feel impersonal, so you may want to make particular effort to address participants by name and more actively fill in the gaps in conversation.
The Output
Plan your discussion guide around the objectives, but with an eye to what kind of data you want to see as well as how you want to see it. Transcripts, images, and whiteboards are available to download immediately once a session is complete, but each takes its own type of analysis. Plan accordingly and ask a VisionsLive Project Success Team member for their input!
Request Quote
Fill in the form below with your support request and return to you at the earliest opportunity. If your request is urgent please do call our office on: +44 (0)207 788 7821.
Good Choice!
Thank you for requesting a demo. We will confirm and send you all the details you need to make the most of the demo. Our experts are on hand to answer questions or to offer support when you need it. If you would like to discuss your requirements please call us on +44 (0)207 788 7821:
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